So I am quickly writing this blog post on the rest of my lunch break – and what an exciting one I have had – all thanks to Benefit Cosmetics! Yesterday Benefit announced the launch of a new product in the Hoola range, they had the press day yesterday and today the event was open to the public. I think this is such an amazing idea, as in the past these things are totally excluded to everyone that isn’t press or a blogger. What is even more exciting is that this is launching in the UK first! The US press haven’t even got their hands on this, and I have!
The product is part of the Hoola range, it is a self tanning product that lasts for 12 hours, it’s buildable and has a gel like texture, that promises to leave ZERO tanlines!
One of the best things about this product, so far, is the application. This nifty little sponge is hidden in the cap and you just put the product onto the sponge and rub it in. This is really clever as you don’t get any marks on your skin and you don’t get left with orange hands, perfect.
Benefit have gone all out and the room looks amazing. The event runs from 12pm-9pm TODAY ONLY at 5 Great Newport Street (just around the corner from Leicester Square tube station). They are offering 10% off everything today and they are even giving away customised Hoola’s at a discounted price of £21.50! Perfect Christmas present.
I hope you are able to pop along!! To see all the excitment on social media just look up #HoolaDay